While interning at Stone Ward, I worked on a project with my intern group for the St. Joseph Center of Arkansas, and I was also able to work on projects with agency clients. Below are features from paid social ads that I helped create for the Arkansas Game and Fish Commission and features from the rebranding and promotional campaign that the interns created for the St. Joseph Center of Arkansas.
Arkansas Game and Fish Commission
Below are paid social ads that I collaborated with the Creative Director, designer, and copywriter to help write copy and to select images. The target audiences were hunters that needed to renew their licenses for the upcoming hunting season. We focused on three target groups: those who needed a renewal from the previous year, those who had not renewed in a few years, and those who had previously gotten an Arkansas license but are from out-of-state.
St. Joseph Center of Arkansas
While working at Stone Ward, my fellow interns and I were assigned a personal project, alongside the work we were assisting our mentors with at the agency. Our goal was to rebrand the St. Joseph Center of Arkansas (SJCA) and revamp their main fundraising event, Lettuce Grow. Below you can find the projects that we worked on and individual features that I managed, and some that were completed in collaboration with other interns. At the bottom of the page, you can find links to my fellow interns’ work.
The main presentation detailing the Lettuce Grow event and the SJCA rebrand
SEO/Blog Document detailing blog post ideas and an explanation of SEO
Our media intern was able to secure unused billboard space from Lamar Billboards. Here are our designs.
Radio Ad Samples
The media intern also reached out to radio outlets for possible radio spots. This is a list of samples.
Lettuce Grow Copy Samples
This document includes the rebrand options, and copy for the website, Facebook event, flyer, Thank You card, and a few additional items.
The variations of the rename include elements that specify what the event is for and give context to what will be happening at the event. We chose to add “fundraising” or “fundraiser” to emphasize the main goal of the event, which is to raise money to restore the property. By adding “festival,” we emphasized what the event entails, including food, live music, drinks, and other activities.
By adding the “An Evening of…” section, we are cluing viewers in on the time of the event, and the four words following “Restoration, Revival, Renovation, and Renewal” all emphasize the purpose of the event, which is raising funds to restore the property. We presented our favorite choice as “Lettuce Grow Fundraising Festival: An Evening of Restoration,” because it includes all the relevant information pertaining to the time, purpose, and context of the event.
The tagline suggestions were additional features that could be used on the website as a descriptor or even replace the “An Evening of…” section of the name. These taglines play on the aspect of the fully sustainable farm that they are trying to maintain, focus on the purpose of restoring the property, and add to their goal of creating more community engagement through agrotourism and educational classes.
Lettuce Grow Email Copy
Working with the CRM intern, these briefs were created to create copy for the email campaigns.
Credit: Catherine Finne (Art Direction), Roxana Flores (Brand Management), Jordan Gray (CRM/Email Marketing), Megan Jennings (Public Relations), Carmen Leggett (Digital Production), Aisha Mahmoud (Media), Lily Marek (Social Media), and Marybeth Pierce (Public Relations)
Farmer’s Mutual of Nodaway County
While I was attending Northwest Missouri State, I took a class called Knacktive during my senior year. Knacktive was a mock-agency experience where we worked for the client, Farmer’s Mutual of Nodaway County, to create new brand standards, provide brand updates, and help them achieve their goal of advertising and marketing to a college age audience that would be looking for insurance on their own for the first time. As the Multi-Platform Content Creator, I created customer personas that we used on social media to find information about the company and get a feel for how the community views them. I provided name-change suggestions, as well as taglines or slogans. I worked with my team to create a social media content calendar, researched opportunities for advertising in print and billboards, and copyedited and organized the final presentation that we presented to the clients. I also had the opportunity to be one of the two members of our team that gave the pitch to the client. Below is the presentation that we presented to Farmer’s Mutual of Nodaway County.
Credit: Nathan White (Project Manager), Zach Watson (Graphic Designer), Meghan Bayers (Art Director), Ashlee Thomas (Digital Manager), Elizabeth Horn (Public Relations Manager, Hailie Mentz (Marketing Strategist), and Cailey Hartenhoff (Media Manager)